Quickbooks: Making Tax Easy
Ahead of the biggest change to tax legislation in a generation, awareness and uptake rates among SMEs was low. As a champion of small business owners, Intuit QuickBooks sought to raise awareness, help businesses through the process and stand as a trusted software partner in a fiercely competitive market.
QuickBooks found that four out of five business owners feared doing their taxes more than jumping out of a plane, and so this creative campaign was born.
Storyman was commissioned as the production partner to produce the project for Ogilvy and Quickbooks. We were brought on board in the early stages to develop the initial idea, and produce the project from start to finish.
> Pre-production: shoot planning and logistics, location scouting, permits and
> Filming – producing, directing, all technical facilities inc camera and tracking vehicles.
> Post-Production – scripting, editing, music research, sound design and grading
The campaign won the Drum Awards Best Financial PR Campaign 2020
What The Drum judges said:
“A really strong campaign that utilised solid audience insight and market understanding. The strategic thought was carried through every element of the campaign and used multiple channels to tell the story.”