SailGP: Sailing, redefined

The task: SailGP was effectively a fledgling start-up looking to redefine sailing. Six teams, six nations over five international events. The fastest sailing boats in the world competing for a winner take all $1m prize money. Storyman was hired by the SailGP commercial team to create a series of high-end promos to sell the event to sponsors, potential new teams, host cities, and broadcasters. We needed to create films with a wow factor that would give the commercial team the tools they needed to increase revenue and transform a traditional sport into a world-class spectacle.

Lovely words from a happy client

” Storyman have produced some excellent content for SAILGP. They were commissioned originally to produce a series of commercial films throughout our first season, but, such was the impact of those, that they received further commissions for an end of season film, promotional spots for broadcast and bespoke marketing and digital content.

The partnership has been a huge success and we are delighted to have Storyman as one of our key content creators. “

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